You’ve heard it here folks, blogging can be a quick, easy and efficient way for you to communicate with your audience. 

First things first, what is a blog?

A blog is an online tool you can use as a business to develop and widen your online presence, attract leads and engage your audience. Blog can help drive traffic to your website, convert website traffic into customers, and ultimately grow your business. 

Now we know what a blog is, how do we use it and what are some things we should avoid? 

Well, lucky enough we have compiled a list of tips and tricks to help ensure your blog is a success. 

  • Go in with a plan.

It important, as with most things to have a bit (or a lot) of an idea of what you’re going to write about. Choose a topic, create a rough outline, and do your research. This way you can dive straight into writing knowing exactly what you are going to say. Many new bloggers overlook the planning process, however, skipping the planning stage and getting straight into it might hurt you in the long run. You don’t have to meticulously plan out every paragraph but have your key points, facts, and sources that you may use and any images ready to go.

Doing this will make it a lot easier to write, trust me on that one!

  • Be prepared to re-write more than once.

When writing your blog posts, as the creative juices start flowing you might want to add, take away, and change a few things. Totally a-okay, just remember to stay aligned with the topic you have chosen and your brand’s key messages. Re-reading and re-writing are both just part of the blog writing process and is definitely encouraged.  What a dream it would be to get it right the first and only time!

  • Choose a topic that interests you

It’s no secret that choosing a topic that interests you or that you are passionate about will make it much easier to write overall. Aligning your topic choice to what you want to communicate to your audience is also important. Keeping a clear and concise message at the forefront of each blog post will make it easier for your audience to follow. 

  • Create a bold headline.

Ultimately, the headline of a blog draws the reader in. Ensuring it is clear, concise, and to the point. You don’t want people clicking on it thinking it will be about one thing and turns out it is completely different. The headline should be a little insight into what is to come for them when reading through the blog. 

  • Bring a little bit of personality.

The reader clicked on your blog for a reason, so make sure what they’re reading is entertaining. Depending on what or who you are writing your blog for, choosing to use your own unique tone of voice or the brands and sticking to it through the entirety of the blog will allow for continuity and the reader to really understand where you’re coming from. You almost want it to be like a conversation.

Some things to avoid when writing your blogs are:

  • Only writing blog posts that interest you.

 Keep an open mind when it comes to writing your blogs and try to branch out to new ideas, you never know what you might learn.

  • Forgetting who you are. 

Now, we don’t mean this literally. Just in your writing, you want to stay true to the brand and the message you are trying to send.

  • Broad topics.

Choosing topics that are too broad, would leave your writing and the reader reading for hours on end. Perhaps you could do a blog campaign focussing on a broad topic with smaller pockets of wisdom in the mix. This way you talk about what you want to, without boring the reader. 

  • Not proofreading. 

Wouldn’t we all love the ability to sit and write for a few hours, be done, and then publish it for the world to read (that’s a superpower I’d love to have). If only it was that simple. Proofreading, reading out loud, and getting someone else to read your work is important before publishing. A second opinion is always a good thing to have. 

Are you liking the idea of having blogs added to your website? If you think they’ll be a great addition to your brand but you need some assistance creating them. Send us an email at hello@bossbrain.com and we can begin work on putting your ideas into words.