Unless you have been living under a rock, (a very small rock with no wi-fi that is) you would have seen the rise of content creation.

Whether you are creating a beautiful blog or stunning imagery for Instagram or Pinterest, you’ve no doubt heard that engaging and high-quality content is king!

The real question is, why should you and your brand be putting a particular emphasis on the content you are putting out to your audience?  

Having the perfect balance of both informative and engaging material to put online could be the key to setting yourself apart from your competitors. The content you create and the value it offers your audience could mean the difference between a consumer choosing your brand over another.

It goes beyond just the particular type of content you are producing rather what message you are trying to send; you can set yourself apart from a competitor through your language choice and the way you present your information. Is your brand serious and professional? Fun and educational? Or a mixture of both? It is important to decide and keep all of your material aligned to your brands personality, so your audience doesn’t get confused.

We have created some tips for why content creation is vital part of your marketing strategy;

  1. Brand personality. If you want to create a point of difference amongst the crowded landscape, developing a brand personality is a perfect place to start. Deciding on a brand personality will allow you to have clear direction when it comes to designing and generating the content you are going to post online.
  2. Provides you with engaging material to post on social media. To ensure you are getting the most out of your social media platforms posting online should be done 2-3 times per day. Creating a constant presence on the platforms your audience engages with, will allow more people to see and hear the message you are trying to send. By consistently generating quality content for your brand, you will always have plentiful amounts of engaging material to share with your audience online. Putting your brand one step closer to social media success!
  3. Search engine optimisation. Good quality content that is consistent and in line with your brand and industry trends tells the search engines that you know what you’re talking about. Making it more likely to be shared on their platforms and potentially being exposed to a wider audience.

Keep an open mind about the content you are creating, create a few pieces put them out into the world and see how they go. Be open to reviewing and reflecting on the work you have done. Seeing where you can improve and assessing which types of content your audience likes best, after all you are creating it for them. This will help drive your future content creations!

So, what are you waiting for? Get creating! We can’t wait to see what you come up with!


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